Orders

Orders

Review your orders, revenue, and the evidence behind each attribution.

Loading local ledger…

Reporting period

All imported dates.

Filters existing orders by purchase date; it does not fetch missing orders. Attribution touchpoints can predate the selected period. Imported data may cover only a sample of the store.
Orders in scope—One record per included Shopify order
Meta evidence found—Includes paid and organic source evidence
Ledger paid Meta credit—Our attribution model, not Meta's reported count
Unresolved—No usable Meta evidence or contextual rule

Order ledger

Inspect an order to see its attribution evidence.

OrderStorefrontAssessmentMeta adOrder valueEvidence

Ad matches use the evidence in this ledger. Meta's receipt of each purchase has not been verified, and its reports do not disclose which Shopify orders it credited.

Revenue & Meta comparison

Shopify amounts are current order values by shop currency. Cancelled, test, unpaid, and fully refunded orders receive no paid Meta revenue credit.

Meta reports are aggregate. They do not identify the exact Shopify orders Meta credited. Compare matching dates, time zones, currencies, and attribution windows before interpreting a gap.

Meta report history

Each successful sync saves a snapshot. Changes compare the same account, dates, timezone, currency, API version, and attribution settings. They do not identify individual orders. Purchase action types may overlap; do not add them together.

Shows the latest 100 snapshots. Earlier snapshots remain in the local database. Sync is manual; no monitoring schedule is active.